Nurturing relationships through engaging, informative content is essential for connecting your nonprofit with donors, partners, volunteers, and the community.
Each piece of content is created based on its purpose, your organization’s voice, and where it will be shared.
At Lyndeau, we look at your content needs and help decide:
How to engage your audience (like using positive or emotional messages, choosing the right reading level, and picking the best communication platform)
When and how to use stories or fair, truthful news content
Ways to make complex ideas easier to understand for your readers
What makes content match your brand’s style
And more!
“Through the analysis of content, character, and classification of one hundred charity stories, what particularly emerged was the range in storytelling capability, even within these leading brands. NPOs that exhibited strong story capability used this to clearly differentiate themselves from their competitors.”
Mitchell S-L, Clark M. (2021, January) Telling a different story: How nonprofit organizations reveal strategic purpose through storytelling. Psychology & Marketing, 38(3),1–17. https://doi.org/10.1002/mar.21429